Why Unlimited Bandwidth Isn’t Unlimited

Unlimited bandwidth claims are not typically “unlimited” in the truest definition of the word. When you think of the word unlimited, you believe the definition of “no limits,” assuming that you can utilize as much bandwidth as necessary to design a website with all of the flashes, bells, and whistles. Bandwidth refers to the amount of data someone’s browser must download to utilize your website. Typically, sites use roughly one-half of a gigabyte to process its content. Typical websites contain various graphics, text, and links, none of which are high demands on a server’s bandwidth.

When a company offers unlimited bandwidth, it’s important to read the fine details in the Terms of Service agreement that you electronically sign. Typically, a company offering unlimited bandwidth sets an allotment for what they feel users won’t go over for a typical website. You run into problems, however, when you have videos, mp3’s and the like that take larger amounts of bandwidth to utilize and process. You will quickly find that the “unlimited” bandwidth you were promised either won’t handle the website you’ve designed or will shut down your site completely for going over the allotment provided by the server or host.

When researching companies or hosts that will provide the bandwidth you need, its imperative that you understand, truly, what the offer on the table is. If a host promotes unlimited bandwidth, what do they mean? Is there a standard allotment that you cannot exceed? Is the price you are given only right if you stay under a designated use? You need to evaluate the actual cost of doing business and be sure that you are not entering into a contract with a company who will penalize you for success. Unlimited bandwidth, unfortunately, is a broken promise. It is always important to review your host provider before deciding to make business with them.